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Key Reports to Use
Analytics Customizations and How They Can Enable Multi-Touch Attribution and User Journey Analysis
- Mapping unique user identifiers for Online Traffic and media impressions
- Hashed Email Address (from email list, customer file, on site form interactions, etc.)
- Attribute information in the customer file to website visits and marketing impressions
- User ID # from web visits
- Capture a unique user ID that persists across sessions to identify user journey steps and answer business questions. How did they first come to the site? How often do they visit? Through what channels are they brought back to the site? How do their site engagements evolve over time?
- Hashed Email Address (from email list, customer file, on site form interactions, etc.)
Audience Reports
Traffic Reports
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Ecommerce Reports
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