The Musings of Andrew Jones

Sharing my knowledge of all things digital marketing and analytics. I love helping businesses of all sizes accelerate their growth online...

Check Out My Blog

The Musings of Andrew Jones

Sharing my knowledge of all things digital marketing and analytics. I love helping businesses of all sizes accelerate their growth online...

Check Out My Blog

March 16, 2026

Taking a Multi Model Approach to Media Mix Modeling

November 8, 2023

Meta Conversions API Channel Lift Study Setup

November 2, 2023

Meta Pixel – Measuring Customer Acquisition vs Repeat Customer Orders

March 28, 2022

Shopify: Getting True New vs Returning, CAC, and CLV in Google Analytics

March 25, 2022

Visualizing Your Site Funnel With Sankey Charts

March 22, 2022

Google Analytics: Goodbye Universal Analytics, Hello GA4. What Comes Next?

Andrew